Josh Krauth-Harding is a designer and animator based in Brooklyn, NY. His work unites brand identity and digital ecosystems through motion design.

Currently keyframing at PORTO ROCHA, previously Koto and Hobbes

Aerial

Developing and animating a drone-powered typeface for the sky

0:00 / 0:00

Aerial is Hobbes’ custom-built solution for typesetting in the sky, and began as my internship project when I started at Hobbes in 2021. Inspired by Futura, its forms are balanced and geometric in nature. It varies in fidelity across three weights to accommodate a range of available drones and boasts a total of 132 drone-accessible, flight-ready characters. Alongside the Drone Count Utility tool, Aerial serves as an additional step in refining the first-ever workflow for bigger and better typographic drone shows.

Aerial efficient character setAerial standard character setAerial expressive character set
1 / 3