Developing and animating a drone-powered typeface for the sky
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Aerial is Hobbes’ custom-built solution for typesetting in the sky, and began as my internship project when I started at Hobbes in 2021. Inspired by Futura, its forms are balanced and geometric in nature. It varies in fidelity across three weights to accommodate a range of available drones and boasts a total of 132 drone-accessible, flight-ready characters. Alongside the Drone Count Utility tool, Aerial serves as an additional step in refining the first-ever workflow for bigger and better typographic drone shows.